Train Harder.
Skate Faster.
Play Smarter.
Custom one-on-one hockey coaching designed to unlock your player's potential — from skating mechanics and puck skills to hockey IQ.
Training Built Around Your Player's Game
Every session is customized to your player's age, skill level, and development goals.
Consultation
A personalized first session to assess your player's current level, discuss goals, and map out a development plan.
Virtual · 1-on-1Off-Ice Training
Strength, conditioning, and athletic movements designed for explosive power and mobility that translate to the ice.
On-Site · 1-on-1Power Skating
Edge work, crossovers, pivots, stops, and acceleration for players at every level who want to skate faster and with more control.
On-Ice · 1-on-1Skills
Stickhandling, puck protection, shooting, and decision-making under pressure for a complete on-ice skill set.
On-Ice · 1-on-1Hockey IQ — Video Review
Video breakdown sessions that build hockey IQ. I review game footage with your player and map out a clear path to improvement.
Virtual · 1-on-1
A Structured Approach to Player Development
Hockey has been part of Andrew's life since he could skate. He grew up competing at the AA level and attending AAA development camps across Michigan, Connecticut, and Florida, and played his college hockey at the University of Florida. The last couple years, Andrew coached at the Caps Hockey Academy in Washington, D.C.
What sets Andrew apart is how he coaches. A USA Hockey Level 2 Certified coach, he applies the same rigor to the ice that he uses as a consultant at Deloitte — designing structured programs and solving complex problems. Every session is purposeful, age-appropriate, and built around each player's real development needs.
His approach is genuinely holistic. On-ice fundamentals and edge work pair with off-ice conditioning and video breakdown sessions where players learn to read plays, understand positioning, and develop situational game intelligence. He works with all ages and skill levels, and has a broad network within the Florida hockey community to connect families with the right opportunities as their players grow.
For Andrew, coaching is about giving kids the same love for the game he grew up with. He takes the trust parents place in him seriously and shows up to every session prepared to earn it.
What Families Are Saying
Hear from parents and players who've trained with Alpha Advantage.
"Coach Kelly's on-ice drills were very easy to understand and apply to game-time scenarios. He reviewed games before every video session and gave complete breakdowns — what went wrong and what went right."
"His holistic on and off-ice approach builds the physical and mental tools for hockey players to up their games. Andrew is a professional and passionate coach that invests in the growth and success of every player that works with him."
"Practices are structured yet adaptable, blending detailed skill work with real-game scenarios that truly elevate performance. Coach Andrew's ability to teach the 'why' behind each drill makes players smarter and more composed on the ice."
"We especially appreciated the thoughtful, individualized feedback during mid-season evaluations, which gave our son clear direction for improvement. Beyond the ice, Andrew is dependable, easy to communicate with, and a strong role model."
"Andrew would go above and beyond offering individual off-ice workouts when players reached out with specific goals. Our son improved significantly over the season and truly enjoyed playing for Coach Andrew."
Interested in Training? Let's Talk.
Tell me a bit about your player and what you're hoping to work on. I'll follow up personally — no auto-replies.